Trade Marketing Executive

EUROLAB INTERNACIONAL GRUP shpk, one of the leading companies in import and distribution in Albania, announces a vacancy for the position: Trade Marketing Executive

The Trade Marketing Executive (TME) is responsible for implementing trade marketing plans and supporting the achievement of volume, revenue, and distribution targets for Eurolab brands in the markets they cover. They are responsible for brand development across all channels, executing product launches, loyalty programs, planograms, the use of POSMs, and other approved specific trade programs.

Duties

• Trade marketing planning
• Implements brand strategies in the relevant markets by preparing annual trade marketing plans no later than December each year. Plans are agreed with Brand Managers and the Sales Department and approved by the line manager.
• Trade marketing activities and programs
• Designs and prepares trade marketing activities and programs based on the brand strategy and plans for the market(s) covered. Ensures full communication and understanding of the activities by all parties involved in execution (sales, logistics, finance, trade, marketing, etc.).
• Field execution
• Ensures correct and timely implementation of approved activities and programs; coordinates, guides, and supervises Field Force and contractors during execution; takes corrective actions when necessary to guarantee the standards and objectives of the activities.
• Brand awareness & brand development
• Leads programs and activities that increase brand recognition, preference, and visibility across different categories, products, and channels (horeca, retail, modern trade, etc.), ensuring alignment with brand strategies and supplier guidelines.
• Promotional materials (POSM)
• Identifies potential suppliers for POSM, refers them to the procurement department, and follows the design, production, administration, placement in the market, and maintenance process.
• Prepares and implements planograms and ensures contracts with points of sale for POSM placement are signed.
• Is responsible for monitoring and updating the POSM inventory in the market and warehouse.
• Trade data and analysis
• Collects data on industry trends, categories, and sales channels; analyzes activity results, performance by channel/client, and proposes concrete trade marketing actions to the line manager and relevant teams.
• Reporting & presentations
• Prepares monthly reports according to line manager instructions (activity reports, POSM usage, channel development, market trends, etc.) as well as ad-hoc reports as needed.
• Monthly reports are submitted by the 5th of the following month.
• Presents evaluations of implemented programs/activities monthly, or no later than 30 days after the completion of the activity/project.
• Other duties
• Performs other tasks as required by the company, within the scope of the contract and in compliance with current legislation.

Qualifications

• University degree (preferably in Marketing, Business Administration, Economics, or related fields).
• Work experience in FMCG in trade marketing, marketing, or sales roles; direct experience in field activities (merchandising, activations, events) is a major advantage.
• Very good knowledge of MS Office, especially Excel (budgets, reports, analysis) and PowerPoint (presentations).
• Good knowledge of English; knowledge of another EU language is an advantage.
• Driving license (category B) and willingness for frequent field travel.

Notes

Interested candidates can contact hr@eurolabinternacional.com or at 0697095401